Privacy and Data Policy
Privacy and Data Policy
Appareum Threadvibe Lifestyle LLP ("we," "us," or "our") is committed to protecting the privacy and personal data of our
customers and visitors ("you" or "your") on our e-commerce platform (www.appareumthreadvibe.com). This Privacy and
Data Policy ("Policy") outlines how we collect, use, disclose, and safeguard your personal data in compliance with the
Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, and other applicable Indian
laws.
1. Scope of This Policy
This Policy applies to all personal data collected through our website, mobile application, or other services provided by
Appareum Threadvibe Lifestyle LLP. It covers data provided by you during account creation, browsing, purchases, or
interactions with our customer support.
2. Data We Collect
We collect the following types of personal data:
a. Personal Information
• Name, email address, phone number, and shipping/billing address provided during account creation or order
placement.
• Payment details (processed securely through third-party payment gateways).
• Demographic information such as age, gender, or preferences (if voluntarily provided).
b. Automatically Collected Data
• IP address, browser type, device information, and operating system.
• Browsing behavior, including pages visited, products viewed, and time spent on our platform.
• Cookies and similar technologies to enhance user experience and track usage patterns.
c. Other Data
• Feedback, reviews, or survey responses.
• Communication records with our customer support team.
3. How We Collect Data
We collect data through:
• Direct Interactions: When you register, place an order, or contact us.
• Automated Technologies: Cookies, web beacons, and analytics tools (e.g., Google Analytics).
• Third Parties: Payment processors, logistics partners, or marketing service providers, subject to compliance with
applicable laws.
4. Purpose of Data Collection
We use your personal data for the following purposes:
• To process and fulfill your orders, including delivery and returns.
• To provide customer support and respond to inquiries.
• To personalize your shopping experience, such as recommending products based on your preferences.
• To send promotional offers, newsletters, or marketing communications (with your consent, where required).
• To improve our website, products, and services through analytics.
• To comply with legal obligations, such as tax reporting or fraud prevention.
5. Legal Basis for Processing
We process your personal data based on:
• Consent: For marketing communications or non-essential cookies.
• Contractual Necessity: To fulfill orders or provide services.
• Legal Obligation: To comply with Indian laws, such as tax or consumer protection regulations.
• Legitimate Interests: For analytics, fraud prevention, or improving user experience, where such interests do not
override your rights.
6. Data Sharing and Disclosure
We may share your personal data with:
• Service Providers: Logistics partners, payment gateways, or IT service providers, bound by data protection
agreements.
• Legal Authorities: When required by law or to protect our rights.
• Business Transfers: In case of a merger, acquisition, or sale of assets, with safeguards to protect your data.
We do not sell or rent your personal data to third parties for marketing purposes.
7. Data Storage and Security
• Storage: Your data is stored on secure servers located in India or with cloud providers compliant with Indian data
localization requirements.
• Security Measures: We use encryption, firewalls, and access controls to protect your data. However, no system is
completely secure, and we cannot guarantee absolute security.
• Retention: We retain your data only for as long as necessary to fulfill the purposes outlined in this Policy or as
required by law (e.g., tax records for 7 years).
8. Your Rights Under the DPDP Act
As a data principal under the DPDP Act, you have the following rights:
• Access: Request details of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your data, subject to legal obligations.
• Restriction: Request restriction of data processing in certain cases.
• Data Portability: Request a copy of your data in a structured, machine-readable format.
• Withdraw Consent: Withdraw consent for data processing (where applicable).
• Grievance Redressal: Contact our Data Protection Officer (details below) for complaints or concerns.
To exercise these rights, please contact us at amogh@appareum.com
9. Cookies and Tracking Technologies
We use cookies to:
• Enable essential website functions (e.g., cart functionality).
• Analyze website performance and user behavior.
• Deliver personalized advertisements (with your consent).
You can manage cookie preferences through your browser settings or our cookie consent tool. Disabling cookies may affect
your experience on our platform.
10. Third-Party Links
Our website may contain links to third-party websites (e.g., payment gateways). We are not responsible for the privacy
practices of these websites. Please review their policies before sharing data.
11. International Data Transfers
APPAREUM THREADVIBE LIFESTYLE LLP
#200, 5th Cross, Sri Venkateshwara Nagara, Jakkur Post, Bangalore-560064
Mob: 97437 56769 E-mail: appareum@gmail.com
If your data is transferred outside India (e.g., to cloud servers), we ensure compliance with the DPDP Act and other
applicable laws, using safeguards like Standard Contractual Clauses.
12. Children’s Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from
minors. If you believe we have collected data from a minor, please contact us immediately.
13. Updates to This Policy
We may update this Policy to reflect changes in our practices or legal requirements. The updated Policy will be posted on
our website with the effective date. We encourage you to review it periodically.
14. Contact Us
For questions, complaints, or to exercise your data rights, please contact our Data Protection Officer:
Name: Amogh Belladiah
Email: customerservice@appareum.com or appareum@gmail.com
Address: Appareum Threadvibe Lifestyle LLP, N0 200 G Floor SV layout Jakkur Post Bangalore, Karnataka 560064, India
Phone: +91-98864-73441
You may also approach the Data Protection Board of India for unresolved grievances, as per the DPDP Act.
15. Governing Law
This Policy is governed by the laws of India. Any disputes will be subject to the exclusive jurisdiction of the courts in
Bengaluru, Karnataka.
Effective Date: October 14, 2025